![]() ![]() The days of social media being free because you are the product may be coming to an end. Either your attention and data aren’t as valuable as they used to be, or the platform wasn’t effectively monetizing them in the first place and now it really needs to figure out how. Even ByteDance, the parent company of the hugely popular app TikTok, isn’t immune. Platforms like Facebook, Instagram, Twitter, and, yes, Reddit, are either seeing their massive profits get slightly less massive or are feeling the pressure to make a profit at all. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.įor more newsletters, check out our newsletters page. ![]() Your experience will, too.īy submitting your email, you agree to our Terms and Privacy Notice. The business model behind the free and open internet that lets you pay with your eyeballs instead of your wallet is changing. But if you use any other social media or, really, any free online platform, it may be more relevant to you than you think. If you don’t use Reddit, you might think a bunch of internet forums going dark for a few days or even permanently has nothing to do with you. Either way, we’ll soon see just how much Redditor outrage and a mass subreddit outage affect Reddit’s bottom line - a bottom line that motivated what Redditors are protesting against in the first place. But others have said they’ll stay down indefinitely. The blackout was supposed to end on Wednesday morning, and some subreddits are going back online again. Thousands of subreddits went private on Monday primarily to protest the company’s decision to start charging third-party developers for access to its data starting in July. Now, as Redditors dig in to protest a series of new company policies and Reddit leadership refuses to compromise, it’s unclear how long parts of the site might stay dark. The Reddit Blackout was only meant to last a couple of days. ![]()
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